Organization | “Sport” intelligence22 juin 2007
The application of competitive intelligence to sporting activities is one aspect of competitive intelligence as applied by the government at the Ministry of Youth and Sports. Whether in its technical aspects (assessment of the state of the art in research), political aspects (analysis of decision-making processes and the management of influence therein) or human aspects (development cohesion among athletes), this form of competitive intelligence gives an innovative view of sports. It consists, on the one hand, in preparing sport elites better for major competitions. On the other hand, it aims to promote sports and the federations in the regions through better management of the networks and information flows. Moreover, it will be in charge of ensuring the reputation of French teams internationally, contributing to the image of French sports around the world through a strong-willed strategy. |